Got questions? We've got answers.

Cupcake Babies is an award-winning inflatable baby bath designed to make bath time easier, safer, and more comfortable for both baby and parent. It was created by Alexandra, a mom of three, after her own C-section recovery made traditional baby baths painful to use.

Cupcake Babies was created by Alexandra Kerckhof, a Parents Magazine author, editor, and mother of three. She founded Aloha Kids in Belgium in 2019 and is bringing the brand to the U.S. in spring 2026.

Yes! The official U.S. launch is May 2026. The brand has been established in Europe since 2019 and is already used in hospitals and maternities across Europe. You can preorder now at cupcakebabies-usa.com.

Yes! The Cupcake Babies Small Bath was named Best Baby Bathtub Product of 2025 by the Baby Innovation Awards. It has also received multiple awards and recognitions across Europe.

Absolutely. Cupcake Babies baths are made from 100% toxin-free, certified materials that meet the highest European and U.S. quality standards. They are also used by physiotherapists, midwives, and caregivers in pediatric hospitals across Europe.

Yes. The Small Bath is used in pediatric hospitals and maternities across Europe, including by physiotherapists who support the development of premature babies. Midwives also incorporate them into newborn sessions.

The Small Bath is an inflatable bath designed for newborns from birth up to 1 year (12+ months). Its unique vertical tube design creates a comfortable, upright position that mimics the womb, giving babies a sense of security while making bathing easier for parents.

Yes! The Small Bath is designed from birth, including premature babies. It is used in NICU and pediatric hospital settings in Europe, where physiotherapists use it to support premature infant development.

The Small Bath was specifically designed with C-section recovery in mind. It fits in any standard sink, so there's no bending over a tub — which is one of the most difficult things postpartum, especially after a C-section.

Very little — a minimum of just half a gallon of water. The compact design also keeps the water warmer for longer, so you're not constantly topping it up mid-bath.

The Small Bath fits in any standard kitchen or bathroom sink, or on any flat surface. When deflated, it fits easily in a handbag, making it a great travel companion too.

Comes with the inflatable bath, a travel pouch, and an inflator. Priced at $58.90 USD. Available in PinkTurquoiseWhite.

The Big Bath is the next step after the Small Bath, designed for toddlers from 1 year up to 8 years old. It gives children room to play and splash, and fits in most showers and bathtubs.

Yes! The Big Bath is designed for splash and play fun for up to 2 toddlers at the same time. Bath time just got a lot more fun.

Yes. Like the Small Bath, the Big Bath uses significantly less water than a standard bathtub, making it a more eco-friendly choice for daily use.

Comes with the inflatable bath and an inflator. Priced at $78.90 USD. Available in PinkTurquoiseWhite.

We currently offer the Shampoo Cap (Blue and Pink at $16.95 each) and the Aloha Sailor Boats set (4 boats for $19.95). More accessories may be added over time.

The Pop-Up Shampoo Cap prevents water from running into baby's eyes and ears during bath time. It's comfortable, soft, adjustable in size, and suitable from birth.

A set of 4 colorful bath toy boats, perfect for making bath time more fun. Priced at $19.95 for the full set.

Yes! You can preorder now at cupcakebabies-usa.com. Inventory officially arrives in the U.S. in May 2026, and preorder customers will be the first to receive their bath.

We aim to begin shipping preorders by May 15, 2026, depending on production. We'll keep you updated by email as soon as a confirmed date is set.

We accept American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, and Visa.

Standard shipping is $8.00 USD for orders under $70. Orders of $70 and above qualify for free standard shipping. Express shipping is available for $15.00.

U.S. orders are fulfilled through Speed Commerce using a mix of UPS, FedEx, and USPS.

Standard Shipping ($8.00, free on orders $70+): typically 3–7 business days.
Express Shipping ($15.00): delivery within 3 business days.

At launch, we are shipping within the U.S. only. International shipping is not available at this time.

Discount codes can be applied at checkout. Follow us on social media or sign up for our exclusive benefits membership to receive deals and offers.

We have a 30-day return policy. Items must be unused and in their original packaging, and returns must be requested within 7 days of receiving your order.

Email us at cupcakebabiesusa@gmail.com to request a return. If accepted, we'll send you a return shipping label and instructions. Items sent back without first requesting a return will not be accepted.

We cannot accept returns on sale items, gift cards, or personal care goods. Contact us at cupcakebabiesusa@gmail.com if you have questions about a specific item.

Once your return is received and inspected, we'll notify you. If approved, your refund processes to your original payment method within 10 business days. If more than 15 business days have passed since approval, reach out at cupcakebabiesusa@gmail.com.

Please inspect your order upon arrival and contact us immediately at cupcakebabiesusa@gmail.com if your item is defective, damaged, or incorrect. We'll evaluate the issue and make it right.

Yes! We have a program available for shops, hospitals, midwives, commercial agents, and caregivers. The program is live from launch, including at the ABC Kids Expo in Las Vegas (May 13–15, 2026).

The B2B program offers special pricing tiers and free delivery on minimum orders of $500 USD. Partners must operate a physical or online shop. Drop shipping and marketplace selling are not permitted.

Contact us at pro@cupcakebabies-usa.com to apply or get more information.

General info & press: hello@cupcakebabies-usa.com
Customer service / shop: shop@cupcakebabies-usa.com
Returns & refunds: cupcakebabiesusa@gmail.com
Or use the contact form at cupcakebabies-usa.com/pages/contact.

U.S. headquarters: Aloha Kids Corporation, 8 The Green, Dover DE 19901.
European headquarters: Aloha Kids BV, 9990 Maldegem, Belgium.

Follow us on Instagram, Facebook, LinkedIn, TikTok, and YouTube. Search @cupcakebabiesusa or visit cupcakebabies-usa.com for direct links.

Yes! Come visit us at the ABC Kids Expo, Booth 1025, Las Vegas Convention Center — May 13–15, 2026.
Wednesday & Thursday: 9 AM–5 PM. Friday: 9 AM–1 PM.